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carole lombard 03

For the Lombard fan, a Lombard...fan

Posted by vp19 on 2011.02.16 at 01:23
Current mood: curiouscurious


While this photo was taken indoors, Carole Lombard at least tries to give the impression that it's a sunny summer afternoon somewhere, and she's trying to beat the heat.

And, as it turns out, she can help you do just that. Ladies and gentlemen, one of the most unusual Lombard-related items I've ever run across...



...an honest-to-goodness Carole Lombard fan. And this fan doesn't collect memorabilia; it is memorabilia. I'm certain it got plenty of use each January and February.

What?

Oh, I forgot to mention -- this fan comes from Argentina. In fact, it was sponsored by a pharmacist:



From the photo, I'm guessing this was issued between 1935 and 1937; the picture likely came from the same session that produced the top photo.

I have no idea whether this fan phenomenon was peculiar to Argentina, or whether movie star images were used on fans elsewhere. Some other Hollywood folks were similarly honored, including (no surprise) Latin American favorite Dolores Del Rio:




And here's someone I didn't expect to get the fan treatment -- Astrid Allwyn, who had a supporting role in the Lombard vehicle "Hands Across The Table":




It's perhaps no surprise that while the eBay seller has a $25 price for both the Lombard and Del Rio fans, the one for Allwyn sells for a mere $16 US. (Did Carole and the other stars know their photos were being used for fans? They were certainly aware that their names and images were employed for an array of marketing purposes, and I doubt they received any share of the licensing in those days of studio contracts.)

For more on the Lombard fan, which measures about 6 1/2" x 13" and is being sold under eBay's "buy it now" option, go to http://cgi.ebay.com/Antique-Hand-Fan-CAROLE-LOMBARD-c-1930-argentina-/270700179945?pt=LH_DefaultDomain_0&hash=item3f06fcf1e9. (If unsold, it will be available through March 2.) To see it and the other star fans, visit http://stores.ebay.com/El-Juguete-Ilustrado/_i.html?rt=nc&_sid=199717288&_trksid=p4634.c0.m14.l1513&_pgn=1.

But if you get the fan, be careful how, and when, you use it. Remember what happened to Alice after she waved a fan...


Comments:


bakebaker at 2011-02-16 07:09 (UTC) (Link)

WOW!

Incredible! NEVER seen that anywhere!
Tal
(Deleted comment)
caroleirene at 2011-02-16 22:40 (UTC) (Link)
HAHAHA! That pharmacist sure knew how to make some publicity!
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